Personnel

Jochen Holzrichter, Managing Director and owner

of STATUS QUO Pty Limited

Professional background

I started my life as a market researcher in 1972 when I became a senior manager in the field department of Infratest in Munich, managing around 2000 interviewers

In 1978 I changed position to become head of department for ad hoc research with focus on the medical and pharmaceutical sector with Infratest. This was also the start of Infratest becoming active in international Research, which was part of my responsibilities.

In 1982 I emigrated to Australia to take up position as senior researcher and, subsequently Managing Director with Foresearch Pty. Limited..

One of my keen interests during that time was expansion into Asia, which lead me to work in countries such as Indonesia, Thailand, Taiwan, Hong Kong, Singapore, Malaysia, and others.

STATUS QUO was started in 1990 and my focus was to expand the research activity in Asia, with China, Japan, South Korea, India being the main countries at that time.

My research activities covered diverse sectors such as health, computer software, select food categories, banking and later mobile telephony.

During those times some of the larger and internationally operating European and USA market research companies became regular clients for research design and data collection in Asia and Australia.

In the mid eighties I also established a local office (OZNippon) in Japan to service local clients.

In 2005 I made the step into Africa, establishing an office in Kampala (Uganda) with the aim of servicing international organisations with the need for data from the Sub Saharan countries, including South Africa. (more on Uganda see STATUS QUO Kampala)

Over the last 20 years my range of clients were local companies, internationally operating companies, and EU organisations.

…because you need information, not just data…