Tuesday, July 12, 2011

What we do



Our primary function is, to advise our clients on their marketing and communication with their target audiences in relation to their products, services.

We explore new markets defined by population groups, product categories, geography and other relevant parameters

This includes products and services which are currently on the market as well as those which are planned for the future.

We use qualitative and quantitative market research as a means to that end.

Our advise is commonly backed up by primary data collected specifically for the defined purpose as well as secondary data which may originate from the clients data base or other, reliable sources.

We can also be contracted for

●Review of advertising material, website content
●Country explorations
●sourcing of manufacturers, sales agents, distribution chanels
●customer expectation and satisfaction surveys

Region Far North Queensland, Cairns, Innisfail surrounding areas

I have most recently relocated to Innisfail after living for 30 years in and around Sydney.

As a visitor I have been to this area many times in the last 25 years and know a fair bit about the region, the population and the local industry and business world.

I believe that my expertise in international research in the consumer area could be of significant value to the tourist industry in this area.

We have or are establishing research cooperation in countries such as China, India, South Korea, Japan, Germany, United Kingdom, Northern Europe, Southern Europe, United States of America, South Africa, Uganda, Sub Saharan Africa.

In the industry sector I have some experience in research for the introduction, promotion, distribution of food and agricultural products, having worked extensively for the International Olive Oil Council in Australia, Japan and China.

My international experience can be used in the exploration of export/import markets.

As a small and locally based consultancy company we have the advantage of being directly accessible in the region and offer our services at competitive rates (small company = low overheads)

…because you need information, not just data…

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